• Book Name: UX Fundamentals for Non-UX Professionals User Experience Principles for Managers, Writ
  • Author: Edward Stull
  • Pages: 378
  • Size: 22 MB
ux fundamentals for non-ux professionals pdf free download

UX Fundamentals for Non-UX Professionals PDF Free Download

Every day, people like you and me experience the world. We wake up, pour a cup of coffee, and try to avoid stepping on the cat. Our day has just begun. Thousands of experiences await us, ranging from the trivial to the timeconsuming: we peek at our phones and note our busy schedules, or we close our eyes and imagine a long, relaxing vacation under the sun. Some experiences are good. Some are bad. Most are somewhere in between. Yet, despite the many experiences we have, we are often unprepared to design new ones. This is a book about designing experiences, a practice that goes as far back in time as human beings do. From ancient cave paintings to online wedding registries, people have designed experiences for millennia (see Figure I-1 ).

Each time we find ourselves in a similar circumstance; wishing to create meaning from what we observe in the world and translate it for others. This is true whether we paint the wall of a cave or add a button to a website. We choose what. We select where. We determine how. If we do our job well, other people will understand the meaning we create: we will design their experiences.

UX Fundamentals for Non-UX Professionals PDF Free Download

 People of all ages design experiences. Young children host elaborate tea parties and build magnificent forts. Adolescents weave elaborate tales of love parties and build magnificent forts. Adolescents weave elaborate tales of love and struggle via text messages. Later in life, our experiences transform us into who we are—the thrills, the traumas, the grueling boredoms, the sweet seconds, and humbled hours. We become a collection of experiences. Every culture designs its own experiences. Whereas a Japanese person may use both hands to present a business card during a formal exchange, presenting an item with your left hand is considered an insult in many Muslim countries. Deep within the forests of South Sulawesi, Indonesia, the

Torajan people bury their deceased children inside the hollows of living trees, imparting a child’s spirit into the leaves and branches above. American senators ascend their chamber’s aisles to raid candy stockpiled within a designated mahogany desk 2 . Our culture shapes our experiences, and our experiences shape our culture. Within every occupation, people design experiences. Millions of architects, engineers, playwrights, painters, bricklayers, and teachers fill our world with designed experiences. Onlookers gasp in wonder at the Burj Khalifa skyscraper, which soars 2,722 feet tall over the city of Dubai, while pearl divers on its nearby coast descend more than 100 feet on a single breath (see Figure I-2 ).

State-sponsored commenters wade through millions of Internet posts website-bywebsite, negating criticisms of the Chinese government, much in the same way in that, each year, Girl Scouts sell millions of cookies door-to-door, negating Americans’ diet plans. Like an endless assembly line, the working world creates, packages, and ships countless experiences each day.

UX fundamentals for non-ux professionals pdf free download.

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