• Book Name:Digital Marketing All in One for Dummies by Stephanie Diamond
• Author: Stephanie Diamond
• Pages: 819
• Size: 67 MB

Digital Marketing for Dummies by Stephanie Diamond PDF

About This Book To make sure you have all the information you need, this book includes 9 books that cover the following major topics:

» Book 1: Creating Your Digital Marketing Strategy: Examine your overall goals and determine the strategy that will help you reach them.

» Book 2: Uncovering the Customer Experience: Look at the impact that the right customer experience can have on converting prospects to loyal customers.

» Book 3: Dipping into Content Creation: Great content gives you a competitive advantage, so you look at the keys to making your brand memorable.

» Book 4: Reaching Your Millennial Audience: Millennials now make up the largest block of consumers. Find out what they want and how to deliver it in a way that gets their attention.

» Book 5: Implementing Channel Promotions: See what type of promotions suits your audience and how to use search and email marketing to reach them.

» Book 6: Connecting with Influencers: Working with influencers is gaining in popularity as digital marketers find that it’s a fast way to break through the noise. See what you need to do to work with the right influencers.

» Book 7: Facebook Marketing: You can’t ignore Facebook. See how you can use its marketing capabilities to the fullest.

» Book 8: Deploying Other Social Media: Find out which other social platforms your audience uses. Is it Instagram, Pinterest, Twitter, YouTube? See what you need to do to find and engage.

» Book 9: Analyzing Data for Success: The right data makes the difference between a good campaign and a failure. See what metrics you should be tracking.

Digital marketing for dummies by stephanie diamond pdf.