• Book Name: Al in Marketing Sales and Service by Peter Gentsch
• Author: Peter Gentsch
• Pages: 280
• Size: 9 MB

Al in Marketing Sales and Service by Peter Gentsch PDF

Contents of Al in Marketing Sales and Service by Peter Gentsch PDF

1 AI Eats the World

2 A Bluffer’s Guide to AI, Algorithmics and Big Data

3 AI Business: Framework and Maturity Model

4 Conversational AI: How (Chat)Bots Will Reshape the Digital

Experience

5 AI Best and Next Practices

6 Conclusion and Outlook: Algorithmic Business—Quo Vadis?

Contributors of Al in Marketing Sales and Service by Peter Gentsch PDF

Alex Dogariu has over 10 years of experience in customer management, corporate strategy and disruptive technologies (e.g. artifcial intelligence, RPA, blockchain) in e-commerce, banking services and automotive OEMs. Alex began his career at Accenture, driving CRM and sales strategy innovations. He then moved on to be managing director at logicsale AG, revolutionizing e-commerce through dynamic repricing. In 2015, he joined Mercedes-Benz Consulting, leading the customer management strategy and innovation department. He was recently awarded twice the 1st place in the Best of Consulting competition hosted by WirtschaftsWoche in the categories Digitization as well as Sales and Marketing.

Klaus Eck is a blogger, speaker, author and founder of the content marketing agency d.Tales.

Prof. Dr. rer. pol. Nils Hafner is an international expert in building consistently proftable customer relations. He is professor for customer relationship management at the Lucerne University of Applied Sciences and Arts and heads a program for customer relations management. Prof. Dr. Hafner studied economics, psychology, philosophy and modern history in Kiel and Rostock (Germany). He earned his Ph.D. in innovation management/marketing with a dissertation on KPIs of call center services. After his engagement as a practice leader CRM in one of the largest business consulting frms, he established from 2002 to 2006 the frst CRM Master program in the German-speaking countries.

At present, he advises the management of medium-sized and major enterprises in Germany, Switzerland and Europe in matters of CRM. In his blog “Hafner on CRM”, he is trying to emphasize the informative, delightful, awkward, tragic and funny aspects of the subject. Since 2006, he publishes the “Top 5 CRM Trends of the Year” and speaks about these trends in over 80 Speeches per year for international top companies.

AI in marketing sales and service by peter gentsch pdf.